Thursday, March 1, 2012

2012 BtoB Marketing Set to Rise, Led by Online

Business-to-business marketers are pretty bullish on 2012, with the focus on customer acquisition and online media, according to a survey by "BtoB" magazine. The "2012 Outlook: Marketing Priorities & Plans" found 76% of marketers expected to increase online media spending, 41% would up events, 36% planned more direct mail and 18% were set to boost telemarketing. Modest cuts in print ad spending were projected, however. For details, see http://www.btobonline.com/article/20120209/EVENT02/302099994/bma-ny-marketers-see-budgets-rise-and-lead-gen-paramount