Business-to-business marketers are pretty bullish on 2012, with the focus on customer acquisition and online media, according to a survey by "BtoB" magazine. The "2012 Outlook: Marketing Priorities & Plans" found 76% of marketers expected to increase online media spending, 41% would up events, 36% planned more direct mail and 18% were set to boost telemarketing. Modest cuts in print ad spending were projected, however. For details, see http://www.btobonline.com/article/20120209/EVENT02/302099994/bma-ny-marketers-see-budgets-rise-and-lead-gen-paramount
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.