About David Kanter

I hope the shared commentary on this blog will be useful to both newcomers and veterans in direct marketing. In my own posts, I will be drawing on more than 30 years of direct marketing experience to highlight interesting new ideas and share proven strategies for cost-effective response.

Since I founded AccuList USA, a wholly owned subsidiary of AccuList, Inc., in 1988, I have worked with thousands of companies and non-profit organizations as a national list brokerage and direct-marketing services provider.  Many clients retain me as their primary list broker and direct marketing consultant, and my success stories in customer acquisition and retention include complex e-mail, direct mail, co-registration, and multi-channel direct marketing campaigns. AccuList USA also provides expert partner services in merge-purge, predictive modeling, list enhancement and direct mail production.

Recently, I debuted Beyond Voter Lists. Whether you promote a candidate or a cause, Beyond Voter Lists can provide proven direct-mail, e-mail and telemarketing political lists, from generous donors to committed special-interest group members. Plus, we help engage with influential business and professional leaders and even support campaigns with coordinated online display ads, social media, radio, newspaper inserts and database services.

My marketing expertise includes non-profit fundraising, financial markets such as insurance and investor relations, multi-channel retailers and cataloguers, trade shows, consumer and business publications, and continuing education. I am an SRDS-recognized list and insert media broker and manager, and The Direct Marketing Association counts me among the handful of list professionals who are nationwide "List Leaders." I am also a former professional exhibition manager.

I am a published expert on the list business and list industry trends and practices. Some of my articles and commentaries are posted at http://www.acculistusa.com and recently have been published in MultiChannel Merchant and Direct Listline, along with other industry trade publications and newsletters. As a guest lecturer, I also have taught at Loyola University on behalf of the Direct Marketing Club of Southern California.