Since I founded AccuList, a wholly owned subsidiary of AccuList, Inc., in 1988, I have worked with thousands of companies and nonprofit organizations as a national list brokerage and direct-marketing services provider. Many clients retain me as their primary list broker and direct marketing consultant, and my success stories in customer acquisition and retention include complex e-mail, direct mail, co-operative, and multi-channel direct marketing campaigns. AccuList also provides expert partner services in merge-purge, predictive analytics, list hygiene and digital marketing, such as our Digital2Direct program matching targeted direct mail with Facebook ads or opt-in e-mail campaigns.
My marketing expertise includes nonprofit fundraising, business periodical publishing, food and wine gifts, multi-channel retail and catalogs, trade shows and conferences, museums and zoos, performing arts, and recognition and incentive products. I am an SRDS-recognized list and insert media broker and manager, and The Direct Marketing Association counts me among the handful of list professionals who are nationwide "List Leaders." I am also a former professional exhibition manager.
I am a published expert on the list business and list industry trends and practices. Some of my articles and commentaries are posted at http://www.acculist.com and other industry trade publications and newsletters. As a guest lecturer, I also have taught at Loyola University on behalf of the Direct Marketing Club of Southern California.
