Don't discount the messaging power of those automatic response e-mails! Only 2% of all e-mails sent are messsages automatically triggered by online behavior, but these automatic responses enjoy open rates that are 96% higher and click rates that are 125% higher than those of nontriggered e-mails. That's according to a recent report by Epsilon and the Direct Marketing Association. For more details, see http://www.btobonline.com/article/20120405/EMAIL13/304059997/triggered-emails-outperform-usual-messages
