Thursday, October 25, 2012
Facebook's hopes for mobile ad revenue got a boost from a new report showing Facebook mobile engagement outpacing desktop. According to a study by social ad firm TBG Digital, as reported in Adweek magazine, Facebook Sponsored Story ads that run in the mobile News Feed earn a 1.14% click-through rate (CTR) on average, compared with only 0.083% for ads running on desktop and 0.588% for those running only in the desktop News Feed. Meanwhile, Facebook mobile still lags Twitter's Promoted Tweets, which typically get 1%-3% CTR on desktop and higher on mobile, TBG Digital added in an amendment to its report. See the full story at http://www.adweek.com/news/technology/facebook-mobile-ads-outperform-desktop-twitter-141960.