If your e-mail inbox is especially crowded, it's probably Thursday. Thursday is the most popular day for sending e-mails, with Tuesday a close second, according to the Who's Mailing What! review of e-mails sent between June 2013 and May 2014 by more than 2,500 companies and organizations. Almost 84% of all e-mails were received on a weekday, led by Thursday and Tuesday, as retailers and publishers blasted inboxes all week long, with many sending multiple e-mails daily for their various brands or titles. The top e-mail categories for Thursday alone were Catalogs-Consumer, Retail Traffic Builders, Magazines-Special Interest, Magazines-Business/Financial, Fundraising-Social Action (Causes), Newsletters-General, Seminars/Conferences, Catalogs-Food & Kitchenware, Catalogs-Children/Teen and Fundraising-Politics. For details, see http://www.directmarketingiq.com/article/thursday-tuesday-still-top-days-sending-email/1
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, August 14, 2014
Tuesday, August 12, 2014
Firms Alter Social Tactics Due to Low Buying Impact
Marketers are refining social media strategies as research shows social media's minimal direct effect on purchasing, reports the Wall Street Journal. Companies are taking note of information like the recent Gallup poll finding that 62% of the more than 18,000 U.S. consumers questioned said social media had no influence on their buying decisions. Gallup concludes that "consumers are highly adept at tuning out brand-related Facebook and Twitter content." At the same time, brand advertisers must deal with Facebook's changed management of users' news feeds, going from a largely chronological stream to featuring items Facebook thinks users will want. As a result, brands reached just 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm. So U.S. companies, which spent $5.1 billion on social-media advertising in 2013, are beginning to shift gears. Per the WSJ story, many are no longer seeking to maximize the quantity of Facebook fans or Twitter followers as much as the quality of interactions, by tracking brand mentions for example. However, this adjusting of social marketing strategies hasn't hurt Facebook so far, according to WSJ. Facebook first quarter net income nearly tripled on a 72% increase in revenue. For more of the article, read http://online.wsj.com/articles/companies-alter-social-media-strategies-1403499658
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