David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Wednesday, August 3, 2011
Non-Profits Hit Hard in Proposed Postal Bill
The Direct Marketing Association recently took to task editorial writers at The Washington Post for backing postal legislation introduced by Reps. Issa and Ross. Why? While focused on addressing USPS financial woes, the Washington pundits ignored the bill's potentially devastating blow for non-profit mailers. The DMA warns that the proposed legislation would decrease the non-profit preferred rate differential, causing a dramatic rise in postal rates for charities. Concerned fundraisers should contact Jerry Cerasale, DMA senior vice president of governmental affairs, at jcerasale@the-dma.org for more details.
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