Will Pent-up Demand Make for Happy Holidays?

Stock market gyrations and political wrangling may make some direct marketers nervous as they ready holiday campaigns. But direct marketing agency Epsilon has a comforting prediction: A strong holiday shopping season lies ahead. Early-season marketing across channels will create sales improvements in coming months as customers shift into gift-buying mode, according to Epsilon's forecast. Are you reading the same thing in the tea leaves? Share your view from the direct-marketing front lines. For more good news and tips, see our recent article "Encouraging News and Proven Strategies Await B-to-B Mailers and  Fundraisers."