DMA Conference Attendees Are Upbeat About 2012

Optimism reigned among attendees at the Direct Marketing Association's 2011 Conference & Exhibition in Boston. A Pitney Bowes survey of arrivals at the October event found that 80% expected increased marketing budgets in 2012. For details, see http://news.pb.com/press-releases/pitney-bowes-survey-80-percent-marketers-say-2012-bugets-will-increase.htm