67% of Small Firms Won't Boost Social Media Spend

While 88% of small businesses say they think an investment in social media helps the bottom line, two-thirds don't want to put more money toward the channel in 2012, according to a new report by SocialStrategy1 and Office Arrow. A survey of 343 execs at firms with less than 10 employees found 67% don't plan to increase social media spending next year. Why the ambivalence? Many say they are overwhelmed by demands on time and personnel. For more report details, see http://www.mediabistro.com/alltwitter/small-business-social-media-study_b15921