Experts See Mobile 'Revolution' in B2B Marketing

Looking for a b-to-b New Year's resolution? Put more money into mobile marketing! According to a new forecast by Berg Insight, the global mobile ad market will expand six-fold between 2010 and 2016, taking mobile advertising from 3.8% of worldwide ad spending to 15.2%. For more see, http://b2bnewsportal.com/ That backs up recent opinions at "The BtoB Forum: Mobile Marketing," where experts cited current b-to-b mobile success stories, from small shops to aircraft giant Boeing Co., and urged companies to invest now for the coming "revolution." Per keynote speaker Karsten Weide, VP-research, digital media and entertainment at IDC: "Even today, our research indicates that more than 50% (of users) access the Internet through a mobile device. And by 2015, it will grow to 90%, when more people go online via their mobile device than on a computer. It's nothing less than a revolution. It's going to be a total seismic change in how we use the Internet." For details, see http://www.btobonline.com/apps/pbcs.dll/article?AID=/20111116/EVENT02/311169990