Online Giant Google Is a Global 'Snail Mail' Leader

Here's an eye-opener for all those who preach that digital marketing is making "snail mail" obsolete: High-tech icon Google invests significantly in low-tech direct mail. In fact, Google is one of the largest direct mailers globally, using direct mail to attract new clients and grow revenue. For a peak at Google's direct mail tactics, see http://www.thedirectmailman.com/direct_mail_answers_for_p/2011/08/how-google-uses-direct-mail-marketing-to-grow-its-business.html