David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, September 8, 2011
Heavy Social Media Users Are Lighter Spenders
Heavy social media users are not only less likely to be involved in the offline world than their friends, they are less likely to purchase online, according to a new social media behavioral study by Resonate. And when they do spend, they spend a lot less than "light" social media users. So reallocating your ad dollars to chase ardent social media followers looks like a risky strategy.
Tuesday, September 6, 2011
QR Codes Were Hot This Summer
Nearly one-third of all standard mail in July-August contained a scannable QR code. The U.S. Postal Service helped spur the trend with a summer promotion ending Sept. 1.
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