Thursday, September 8, 2011

Heavy Social Media Users Are Lighter Spenders

Heavy social media users are not only less likely to be involved in the offline world than their friends, they are less likely to purchase online, according to a new social media behavioral study by Resonate. And when they do spend, they spend a lot less than "light" social media users. So reallocating your ad dollars to chase ardent social media followers looks like a risky strategy.

Tuesday, September 6, 2011

QR Codes Were Hot This Summer

Nearly one-third of all standard mail in July-August contained a scannable QR code. The U.S. Postal Service helped spur the trend with a summer promotion ending Sept. 1.