David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Nearly one-third of all standard mail in July-August contained a scannable QR code. The U.S. Postal Service helped spur the trend with a summer promotion ending Sept. 1.
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