David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, September 22, 2011
2nd Quarter Was Good to Catalog Marketers
Catalog circulation rose 2.5% in the second quarter of 2011, generating a 1.6% upturn in demand for merchandise when compared with the same quarter last year, according to a Tully & Holland report focusing on consumer print catalog performance. Growth was strongest for sellers of high-priced items, indicating upscale consumers were still in the market despite the weak economy. But catalog marketers may not want to celebrate yet: Third quarter sales are already looking less robust. For more details, go to http://chiefmarketer.com/Channels/directmail/catalog-merchandise-demand-quarter-0825rhl3/index.html
Tuesday, September 20, 2011
E-mail Wins With Early Birds and Second Chances
Here are two recent e-mail marketing tips that can boost results. First, woo the early birds: E-mail messages with early morning delivery have relatively better performance, according to a new study from MailerMailer, an e-mail marketing service provider. If they still don't bite, send them a second e-mail, but make it enticing by using a "You Didn't Buy This" subject line. It will generate a 50% or higher open rate, reports Wordata!
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