E-mail Wins With Early Birds and Second Chances

Here are two recent e-mail marketing tips that can boost results. First, woo the early birds: E-mail messages with early morning delivery have relatively better performance, according to a new study from MailerMailer, an e-mail marketing service provider. If they still don't bite, send them a second e-mail, but make it enticing by using a "You Didn't Buy This" subject line. It will generate a 50% or higher open rate, reports Wordata!