Thursday, October 27, 2011

AccuList USA Growth Spurs Move to Bigger Office

Due to the success of its clients, AccuList USA® has experienced tremendous growth this year and will be moving to a spacious new office, announced David Kanter, president and CEO of AccuList, Inc. At the end of this month, the company headquarters will move to 2140 Eastman Avenue, Suite 105, Ventura, CA 93003-7786, which is two blocks from the present headquarters. Since 1988, AccuList USA has provided "best-in-class" e-mail and direct-mail list and insert media brokerage and management services. Now, its media services have expanded to include mobile marketing, social media, co-registration, lead generation, and online display advertising. "In 2012, we will promote our digital marketing services under a new brand that you will hear more about in the coming days. Today, the media paradigm is digital2direct®," added Kanter.
For industry trends and company news, follow AccuList USA with Facebook, LinkedIn, Twitter, David's Direct Marketing Forum blog and the quarterly e-newsletter. http://www.acculistusa.com/news_and_views.php

Tuesday, October 25, 2011

One in Four Small Businesses Hates Social Media

A recent survey by iContact, an e-mail and social media marketing company, found that 25% of small businesses say they hate social media, including Facebook, Twitter, LinkedIn and Groupon. The proportion of fans to foes differs by platform and type of business, of course. For example, while 76% of small firms like Facebook, only a third of those in finance and insurance are fond of it. The biggest Facebook fans? Nonprofits (87%) and education (82%) really embrace it. One of the most disliked platforms is Groupon, with 70% of small businesses in the "hate it" category. For more details, see
http://markets.financialcontent.com/prnews/news/read?GUID=19782545