David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, December 8, 2011
Online Giant Google Is a Global 'Snail Mail' Leader
Here's an eye-opener for all those who preach that digital marketing is making "snail mail" obsolete: High-tech icon Google invests significantly in low-tech direct mail. In fact, Google is one of the largest direct mailers globally, using direct mail to attract new clients and grow revenue. For a peak at Google's direct mail tactics, see http://www.thedirectmailman.com/direct_mail_answers_for_p/2011/08/how-google-uses-direct-mail-marketing-to-grow-its-business.html
Tuesday, December 6, 2011
DMA Urges USPS to Drop Exigent Rate Hike Plea
The Direct Marketing Association (DMA), Association for Postal Commerce, Alliance of Nonprofit Mailers, and MPA-The Association of Magazine Media, have joined to ask the Postmaster General to withdraw the Postal Service (USPS) request for a $2.3 billion exigent (above inflation) postage increase. This increase would be over and above the announced inflation-capped postage increases scheduled for Jan. 22, 2012. The DMA warns that just the possibility of an exigent rate hike casts a "pall of uncertainty" over mailing plans that can lead to cuts in mail volume and thus USPS revenue. The USPS just ended fiscal 2011 with a smaller net loss of $5.1 billion, down from $8.5 billion in 2010. While first-class volume fell, shipping service and standard mail volume climbed. For the DMA release, see http://technews.tmcnet.com/news/2011/12/06/5974718.htm
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