2012 Doomsday? Not for E-mail, Says Expert

The end of the Mayan calendar in 2012 may spell doom to some -- but not for e-mail marketers, opines e-mail expert David Daniels in his forecast column for ClickZ.com. He predicts that e-mail marketers will continue to profit in the year ahead, but bottom-line pressures will mean a new focus on behavioral segmentation, on cross-channel success measurement, and on the penalties of beating dead-horse e-mail files. Marketers will also have to keep an eye out for more sophisticated hacker attacks as well as election-spurred legislation to address cyber-security. For his complete forecast, see http://www.clickz.com/clickz/column/2134717/2012-email-marketing-predictions