Education fundraisers provide a lesson on the value of year-round online effort in Blackbaud Inc.'s latest report on 2011 online giving. The report showed overall online giving up 13% on a year-over-year basis (after removing international giving's Haiti earthquake skew), but education organizations led the pack with a 40% rise from 2009. Most fundraisers still count on a seasonal spike, with October-December online giving accounting for almost 35% of 2011 donations, but Steve MacLaughlin, Blackbaud director of Internet solutions, noted, "It is possible to build an online giving program that avoids the make-or-break, end-of-year fundraising crunch. This is evidenced by the education and healthcare sectors that have benefited from concerted online fundraising efforts during other parts of the year." For details, see
http://finance.yahoo.com/news/Online-Giving-Nonprofits-Grew-bw-2040041820.html
It's great to see sectors like Education performing very well. Unfortunately, there have been some sectors that have seen a decline. We have written about these results as well. You are welcome to stop by and have a read when you have a chance: http://www.miratelinc.com/blog/latest-blackbaud-nonprofit-fundraising-report-reflects-slight-growth/
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