David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, February 2, 2012
Homeless Charity Mailing Reaps $45,000 in 4 Days
Nonprofit marketing kudos are in order. A direct mail campaign to previous donors on an e-mail housefile raised $45,000 in four days for The Wheeler Mission, an Indianapolis-based charity aiding the homeless. The nonprofit dropped 9,000 pieces on Dec. 28 and got a 3% response rate. For more details on the charity's marketing plans, including expanded e-mail, see http://chiefmarketer.com/direct/non-print/Wheeler-Direct-Mailing-Raises-forty-five-thousand-in-Four-Days-lar2/
Subscribe to:
Post Comments (Atom)
"If you haven't any charity in your heart you have the worst kind of heart trouble" to cure it
ReplyDeleteHelp people, let's unite for one good cause, be a volunteer"save lives"!
mawaddainternationalaid