Most loyalty programs are no match for today's breed of digitally empowered consumer, confirms the latest study on brand loyalty from Acxiom, a marketing services and technology leader, and Loyalty 360 – The Loyalty Marketer’s Association. Because consumers can use digital tools and technologies to access ever-growing volumes of information about products, prices, customer satisfaction and availability, virtually all brand-related metrics, including loyalty, are in serious decline, the study reports. Only 25% of consumers now report loyalty to a brand. Marketer confidence in loyalty programs has also waned. While 84.5% of executives surveyed said they use customer retention marketing strategies, barely half believed their strategies are working. For details, see http://www.prweb.com/releases/2012/3/prweb9293625.htm
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