Here's more proof that traditional print channels, such as catalogs and magazine ads, inspire mobile and online sales. According to J. Crew CEO Mickey Drexler, the company’s print and digital campaigns are now so tightly intertwined that much of J. Crew’s business moves specifically from catalog to online. The J. Crew catalog goes to 40 million customers a year, and roughly 30% of the 300-store retailer's revenue comes from catalog and online sales. Meanwhile, Google and Ipsos recently released results of a new study showing that nearly half (48%) of smartphone users are performing mobile queries based on ads they see in
magazines. And then they buy. Among smartphone users surveyed, 35% made a purchase on their smartphone. For more, see the story at http://socialmediatoday.com/colleenpetitt/560046/reality-check-traditional-print-media-inspires-mobile-purchases
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