Marketers are suffering from new media angst these days. They're putting more dollars into social and digital channels, including mobile and online video, but they're not sure of the return on those dollars, according to a study by the Association of National Advertisers (ANA). ANA's online survey of 224 client-side marketers about 2012 digital and social efforts found that 70% of marketers are currently using new-media platforms to reach customers, yet 62% also said the inability to prove ROI is a top concern. Per the survey, 60% of marketers say they are making an effort to measure the effectiveness and ROI of their social media efforts, but mobile marketing ranks the highest in terms of marketers' desire for measurement (70%). For more on the study, see the btobonline.com report at http://www.btobonline.com/article/20120716/STRATEGY06/307169909/ana-marketers-inability-to-measure-new-media-channels-remains-a-top
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