4 Delivery Threats to Scrub From Your E-mail List

Failing to regularly clean and update your e-mail list can result in significant deliverability decay -- ranging from delivery delays to messages lost in spam or junk folders, to outright blocking. A recent article by marketingprofs.com checks off the top four things to purge from your e-mail files right now: bounced e-mail addresses, malformed e-mail addresses (such as those missing an @ sign), fake e-mail addresses, and inactive e-mail addresses. Of course, you not only need to clean out the bad addresses today, you need to commit to regular hygiene down the road. For more detail, check out the article at http://www.marketingprofs.com/short-articles/2662/four-things-to-dump-from-your-email-list-right-now