Mobile marketing experts are debating whether QR codes are starting to outperform the popular text SMS in campaigns, according to a recent Mobile Marketer story. Asserts Laura Marriott, CEO of NeoMedia Technologies. "From some of the campaigns that we have run alongside SMS call to actions, the QR codes are outperforming the response from SMS significantly. In many times, a factor of 10 or more times more successful. This is really causing our brand clients to question how they are going to use SMS in the future." For more detail, see http://www.mobilemarketer.com/cms/news/software-technology/12105.html
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, March 8, 2012
Tuesday, March 6, 2012
E-mails That Offer Discounts Are Most Shared
E-mail promotions that include a discount are shared more than any other type of e-mail campaign, according to more than a third of global e-mail marketers surveyed by Emailvision, an e-mail marketing software provider, in fourth quarter 2011 research. For more detail, see
http://www.emarketer.com/Article.aspx?R=1008868
http://www.emarketer.com/Article.aspx?R=1008868
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