Mobile marketing experts are debating whether QR codes are starting to outperform the popular text SMS in campaigns, according to a recent Mobile Marketer story. Asserts Laura Marriott, CEO of NeoMedia Technologies. "From some of the campaigns that we have run alongside SMS call to actions, the QR codes are outperforming the response from SMS significantly. In many times, a factor of 10 or more times more successful. This is really causing our brand clients to question how they are going to use SMS in the future." For more detail, see http://www.mobilemarketer.com/cms/news/software-technology/12105.html
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