An 'Exclusive' E-mail Lures More Opens

You can make your e-mail stand out from the crowd by making your prospects feel special, too. Worldata Research recently discovered that when subject lines convey a form of exclusivity, they generate a 22% higher open rate than those without. Examples of words used are Shhh, Secret, Private, For CFO’s Only, etc. With inboxes bombarded by e-mail, you need to catch prospects' attention as they scroll, and words that hook the reader with a sense of importance and individuality do the trick. See the report at http://worldata.com/web/dmnl/2012_11_02/