David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Tuesday, November 20, 2012
An 'Exclusive' E-mail Lures More Opens
You can make your e-mail stand out from the crowd by making your prospects feel special, too. Worldata Research recently discovered that when subject lines convey a form of exclusivity, they generate a 22% higher open rate than those without. Examples of words used are Shhh, Secret, Private, For CFO’s Only, etc. With inboxes bombarded by e-mail, you need to catch prospects' attention as they scroll, and words that hook the reader with a sense of importance and individuality do the trick. See the report at http://worldata.com/web/dmnl/2012_11_02/
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