Ads With Cute Animals Win More Facebook 'Likes'

If you're looking for a way to get more "likes" for your Facebook ad campaign, using a photo of a cute kitten or puppy can do the trick. But if you want long-term engagement with your brand, deliver ads with relevant product images. That's according to a study of 3,000 images used in "Like Ads" from 125 brands on Facebook. Those with "beguiling images of animals" had the highest response, reported a recent MediaPost article. The research was conducted by SocialCode, one of a dozen strategic partners in Facebook's Preferred Marketing Developer program. SocialCode focused on Like Ads appearing in the news feed or in a page's right-hand column. However, while the image of a puppy or teddy bear tended to get higher initial response, ads that featured relevant product images scored best for long-term engagement after the first "like" click. Like Ads that featured only a brand logo had the lowest engagement or interaction after the initial "like," and text-only ads had the lowest response rate in terms of "like" clicks. For more on gender and generational differences, see the research report at http://www.mediapost.com/publications/article/199307/aww-facebook-ads-with-animal-images-get-most-lik.html#axzz2TsDrRchr