Ebay May Soon Share User Data With Marketers

Ebay may soon follow in the footsteps of Amazon and start sharing its user data with marketers who want to target online ads to shoppers on non-Ebay sites, according to a recent story in Adweek, citing a report from an agency executive who had been pitched on the new Ebay program. Reportedly, Ebay has compiled browsing and purchase data for the auto, clothing, music and books segments. Questions remain about the untested platform. Will Ebay have enough detailed segmentation to interest advertisers? Will advertisers snub the bargain-hunting Ebay customer? See the Adweek story at http://www.adweek.com/news/advertising-branding/ebay-plans-share-its-users-data-brands-149156