Why don't more people scan those increasingly ubiquitous QR codes? Mobile phone subscribers may be set to outnumber the Earth's population by next year, but many marketers are disappointed by their QR code usage. A recent MarketingProfs.com article by Uriel Peled points out some reasons. Most QR codes are not eye-catching or placed in a prominent location in the offline creative. They don't give the customer a reason to make even the minimal effort to scan. He provides some interesting examples of how to create better QR code engagement. Incorporating the QR code prominently in the design and as part of the call to action can boost scans by 25% in his experience. Also, you can combine your logo with the visual QR code to both empower the brand and create more engagement. You can also build a social media following through your offline community with QR codes; by adding QR capabilities to static Facebook and Twitter icons, Peled predicts you can increase social engagement by 25%, too. For visual examples, see the article at http://www.marketingprofs.com/articles/2013/11151/how-to-use-visual-qr-codes-to-increase-customer-engagement-25
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