B2B and B2C Merchants Still Count on Print Catalogs

Print catalogs are still an important marketing tool in the direct-to-customer sector, according to results from Multichannel Merchant's Outlook 2013 survey. In fact, more than half of respondents said their companies market products directly to consumers and businesses through a print catalog. Even more interesting, nearly half of those merchants said they planned to increase print catalog circulation in 2013. Besides relying on catalogs to drive sales, business-to-business and business-to-consumer merchants also reported using catalogs as a prospecting tool and a web traffic driver. For a copy of the survey report, go to http://multichannelmerchant.com/mcm-outlook/mcm-outlook-2013-catalogs-still-have-staying-power-01072013/#_