If you run a video ad campaign on YouTube, don't miss the opportunity to create a remarketing campaign! It can generate added exposure and engagement with your target audience. YouTube’s TrueView advertising program offers video remarketing tools, also known as remessaging or retargeting, that enable advertisers to build a prospect list and bring viewers back to a video marketing message. With remarketing, the advertiser has the opportunity to show text or display ads to promote a video based on the audience member's past interactions with the video. For a presentation on how to leverage your YouTube ad reach, see the Target Marketing magazine blog post by Gary Hennerberg at http://www.targetmarketingmag.com/blog/video-advertising-remarketing-direct-marketers
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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