Tuesday, September 17, 2013

Remarketing Expands Impact of YouTube Video Ads

If you run a video ad campaign on YouTube, don't miss the opportunity to create a remarketing campaign! It can generate added exposure and engagement with your target audience. YouTube’s TrueView advertising program offers video remarketing tools, also known as remessaging or retargeting, that enable advertisers to build a prospect list and bring viewers back to a video marketing message. With remarketing, the advertiser has the opportunity to show text or display ads to promote a video based on the audience member's past interactions with the video. For a presentation on how to leverage your YouTube ad reach, see the Target Marketing magazine blog post by Gary Hennerberg at http://www.targetmarketingmag.com/blog/video-advertising-remarketing-direct-marketers

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