Don't Let Simple Mistakes Sink Your Social Marketing

You've added social media to your marketing mix to capture the interest of customers. But are you wasting resources, or, worse, actually turning off prospects and customers? Check to see if you are making some of the 10 critical social media errors outlined in a helpful post on SmartBlogs. Among them is jumping on more social platforms than you can effectively manage, especially if you are including ones that don't reach many customers. Another no-no is to pump out aggressive sales pitches instead of two-way conversations. If you are posting rarely or erratically, you aren't gong to cut through the social chatter. And if what you say is cold and impersonal (people connect with people, ideas and opinions, not balance sheets), timid (dodging controversies and tough questions), unattractive (no colorful images to grab attention) and lacking allure (people need incentives to follow you, meaning good info and feedback as much as freebies), you're going to be the business at the social marketing party that folks ignore or avoid. For the full article on critical social marketing mistakes, go to http://smartblogs.com/social-media/2013/10/04/10-critical-social-media-mistakes-to-avoid/