Mobile Text Donors Want to Give Even More

Most donors who give via text message would like to make larger gifts using their mobile phones, according to a new mobile donor survey reported in The Chronicle of Philanthropy. Of the more than 20,000 text-message donors in a survey sponsored by the mGive Foundation, charitable arm of a mobile fundraising firm, 85% said they would be willing to give $25 to $50 via text. Mobile contributions are currently limited to $10 each. The generosity of the mobile-giving crowd can be tapped to a greater extent by other methods as well, the survey shows. For example, the survey found that people who make donations via text message also give using other methods at the same time, with online giving top-ranked as the preferred donation method, followed by special events and then text messages. Roughly 85% said that making a small gift via text message would not make them less likely to make a larger donation through another method, such as online or direct mail. For more details from the survey, see the article at http://philanthropy.com/article/Donors-Who-Give-by-Text-Want/140521/