2013 in Review: Multi-Platform, Content Marketing Rule

A marketing review seems in order as 2013 closes, and MarketingProfs shares a convenient Uberflip infographic of some key trends. One takeaway: Content marketing definitely dominates, with 90% of B2C and 93% of B2B marketers using content marketing this year, which is up from 85% in 2012. Marketers are using an average of 12 content tactics -- such as social media, webinars and newsletters -- but watch for videos to blossom further in 2014, since 59% of brands say they would like to share more videos in the next 12 months. Meanwhile, 2013 marked a turning point in terms of multi-platform digital: Now 54% of American consumers use more than one content platform (desktop, smartphone and tablet), up from 10% in 2012. Mobile is clearly a key driver; compare the mobile commerce of $4.7 million in the second quarter of 2013 with the mere $0.6 million in the second quarter of 2010. For more on 2013 marketing landmarks, see
http://www.marketingprofs.com/chirp/2013/12346/marketing-trends-stats-and-events-that-made-the-news-in-2013-infographic