E-mail marketers' mobile campaigns rely on iPad owners for success. More than half of mobile online sales originating from an e-mail take place on an iPad, according to Infogroup's Yesmail Interactive. More precisely, 56% of mobile online sales originating from an e-mail take place on a tablet, and 99% of those tablet sales take place on an iPad. Overall, 82% of all e-mail opens and clicks occurred on Apple devices, per the Yesmail report, which was based on data from more than 5 billion marketing e-mails sent by Yesmail in the third quarter of 2013. Only 0.3% of e-mail subscribers made purchases on Android tablets, though 41% of smartphone purchases were made on an Android device. See the btobonline report at http://www.btobonline.com/article/20131112/EMAIL13/311129996/more-than-half-of-mobile-email-sales-made-on-ipad
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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