USPS Unveils 2014 Direct Mail Promotions

The U.S. Postal Service has announced seven direct mail promotions for 2014, including incentives to increase advertiser use of first-class mail and mobile technology. Among the first-class mail promotions is a 15% discount on presorted and automated marketing letters, beginning April 1, which will be available to high-volume mailers of standard mail. Other incentives to encourage direct mailers: an earned-value reply mail promotion that offers a discount of up to 3 cents per piece on first-class business reply mail and courtesy reply mail; 2% off direct mail that contains personalized recipient information; and a 2% discount for mail pieces using barcodes or near-field communications technology for interactive use by mobile devices. To learn about all seven promotions, including eligibility and dates for the registration and promotion periods, check out the USPS summary guide at https://ribbs.usps.gov/mobilebarcode/documents/tech_guides/2014MailPromotionsSummary.pdf