Thursday, August 22, 2013

Celebrating 30 Years As a List Professional

Today marks my 30th consecutive year as a list professional. I began my apprenticeship at Mike Wilson List Council, Inc. on August 22, 1983. Now, as CEO and president of AccuList, Inc., parent company of AccuList USA and Beyond Voter Lists, I can look back on a career that has grown with the direct marketing industry, expanding from traditional direct mail list and insert media brokerage and management to include e-mail marketing, online advertising, mobile marketing and social media. Today the Direct Marketing Association refers to me and a few others as "Data Innovators" or "List Leaders." My thanks to the thousands of clients and direct marketing industry colleagues who have made my 30-year journey so rewarding! For a synopsis of my career highlights, see my LinkedIn profile at http://www.linkedin.com/in/dkanter

Tuesday, August 20, 2013

2012 Study: Nonprofit Mobile Donations Up 205%

For 2012, donations to nonprofit organizations from mobile web sites increased 205%, according to fundraising technology and services provider Artez Interactive. Nonprofits that offer mobile web sites, apps or both for taking donations also generate up to 123% more individual donations per campaign than organizations that don’t, the company reported. In 2012, Artez tracked 16 nonprofit fundraising campaigns around the world, with those campaigns raising amounts ranging from $100,000 to $10 million. An example of the growing mobile impact is provided by The Humane Society of the United States (HSUS), where mobile donations during its biggest campaign at the end of 2012 accounted for 4% of its overall fundraising, up from 1% a year earlier. For more detail, see the Internet Retailer report at http://www.internetretailer.com/2013/05/15/mobile-donations-triple-2012