For 2012, donations to nonprofit organizations from mobile web sites increased 205%, according to fundraising technology and services provider Artez Interactive. Nonprofits that offer mobile web sites, apps or both for taking donations also generate up to 123% more individual donations per campaign than organizations that don’t, the company reported. In 2012, Artez tracked 16 nonprofit fundraising campaigns around the world, with those campaigns raising amounts ranging from $100,000 to $10 million. An example of the growing mobile impact is provided by The Humane Society of the United States (HSUS), where mobile donations during its biggest campaign at the end of 2012 accounted for 4% of its overall fundraising, up from 1% a year earlier. For more detail, see the Internet Retailer report at http://www.internetretailer.com/2013/05/15/mobile-donations-triple-2012
No comments:
Post a Comment