The power of mobile advertising was impressively demonstrated recently by Advance Auto Parts, a retailer previously relying on print ads and TV to drive online and in-store sales, reported Business Insider. Advance Auto Parts ran a promotion simultaneously in print and online, offering digital coupons through RetailMeNot. The auto parts retailer reaped a redemption rate for mobile coupon ads of 30%, compared to less than 1% for the print ads. "While they reached less people with [the mobile ads], the [return on investment] for them was great and the ability to target for them was great," Jag Bath, senior vice president of product at RetailMeNot, told Business Insider. The mobile coupon success for a traditional brand also shows the effectiveness of mobile beyond the Internet-savvy younger audience, Bath added. "It isn't just about millennials," he asserted. "Mobile offers can drive foot traffic for more traditional, established brands like Advance Auto Parts." For the story, see http://www.businessinsider.com/mobile-coupons-are-killing-print-advertising-2013-11
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