If improved e-mail design is one of your New Year's marketing resolutions, a recent Business2Community post by VerticalResponse may help. Start by accepting two 2014 givens: Over half of all emails are now viewed on a mobile device, and e-mail volume makes quick-read actionable design a competitive necessity. Tip No. 1: Get rid of the side column that is too hard to read in small-screen mobile viewing. Then clean up your creative act and get rid of bells and whistles in favor of clear headers, larger fonts (12 point minimum), concise paragraphs, left-aligned text and white space for easier reading. Put your design on a diet: Slim down the overall width to 600 pixels to fit better on a mobile device or inside e-mail clients, and limit text to two or three sections down the page. Add a human touch, literally, by making call to action buttons large enough for the average finger: 37-53 pixels. Put the most important stuff at the top, including your logo and call to action buttons. And don't forget to test the design on multiple platforms (Outlook, Gmail, Internet Explorer and a smartphone, for example) before you blast, looking for broken links, distortions, readability and, of course, typos. For the complete post, see http://www.business2community.com/email-marketing/5-easiest-ways-bring-email-design-2014-0721910
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