65% of E-mail Opened First on Mobile Devices

More than half of all e-mail — a full 65% — is now being accessed via mobile devices, according to the "U.S.  Consumer Device Preference Report: Q4 2013" from Movable Ink. Of the 65% of e-mail opened on mobile gadgets, smartphones took the lion’s share of messages. Around 16% of messages get opened on tablets. Although data shows these messages don’t get more than a few seconds of readers’ attention, iPhone users are more likely to devote at least 15 seconds; about 38% of iPhone users spent 15 seconds or more viewing each message, compared with 35% of Android smartphone owners who report spending 15 seconds or longer per message. The latest data inspired Movable Ink Cofounder and CEO Vivek Sharma to declate that "we are in the midst of a mobile takeover." For more data from the report, check the VentureBeat story at http://venturebeat.com/2014/01/22/65-of-all-email-gets-opened-first-on-a-mobile-device-and-thats-great-news-for-marketers/