Thursday, July 10, 2014

Digital, Mobile Fuel Big 2014 Ad Spend Growth

Mobile advertising is rising with the force of a tidal wave, forecast to reach 67.8% of all U.S. digital ad spending by 2018, according to the latest report from eMarketer. In fact, digital ad growth (including mobile) already is the key factor in doubling total worldwide ad spending this year. Global media ad spending (for print, TV and radio, outdoor and digital) will increase 5.7% in 2014 alone, eMarketer projects, more than double the growth rate of 2.6% from a year ago. The U.S. market takes the lion's share of those ad dollars, with total U.S. ad spending set to surpass $180 billion this year, equal to nearly one-third of the worldwide total. Digital channels are the driving force of advertising growth for 2014 and beyond: eMarketer estimates that global digital ad spending will increase 16.7% this year, totaling $140.15 billion and surpassing 25% of all media ad spending for the first time. And within the digital category, mobile is the catalyst. Advertising on tablets and smartphones will increase 84.7% worldwide in 2014 to reach $32.71 billion this year, or nearly one-quarter of the digital advertising spend globally, eMarketer estimates.Those trends are forecast to continue until digital snags a 32.3% share of global paid ad spending by 2018, with mobile making up over 50% of those worldwide digital ad budgets. For more details of the report, see http://www.emarketer.com/Article/Global-Ad-Spending-Growth-Double-This-Year/1010997

No comments:

Post a Comment