Innovative Logo Goes Viral for Sonos

Logos rarely go viral in a good way, but kudos to Sonos, a well-known wireless speaker company, for a new logo with a visual effect so hot that it's literally making waves in the digital space, per a Fast Company Design report by Mark Wilson. The logo radiates energy in a burst of lines that, when scrolled over, begin to vibrate as if emitting sound waves from the core. The "sound branding with a visual beat" captured the attention of the web tech pros of The Verge, who sent out a tweet that quickly went viral, notes Wilson. The logo is part of a rebranding effort meant to demonstrate the idea of "amplification," as Sonos seeks to reposition as an umbrella to cloud music services. The Sonos mobile app already manages other apps like Spotify and Pandora in concert, and the 2014 hiring of Microsoft's former head of Xbox, Marc Whitten, as Sonos chief product officer signals the company's ambitions. What makes the logo story more interesting is that the optical illusion was a "happy accident," according to its design team, who noted the animation effect during development and polished it. And the viral buzz came as a surprise to Sonos execs as well. "We didn’t know people were going to notice it so prominently," admitted Webb Blevins, vice president of brand design for Sonos, in the article. "We’ve done quite a bit of animation studies making that more prominent, but I thought, personally, it was going to go unnoticed." A happy marketing accident indeed! To see the new logo in action, go to
http://www.fastcodesign.com/3041367/sonoss-hot-new-viral-logo-was-a-happy-accident