Wondering when to blast off that next e-mail promotion? Most e-mail marketers pick a Tuesday. Tuesday was the most popular day for sending e-mails in 2014 (17.4% of all weekly e-mails), with Thursday a close second (17.1%), according to a Who's Mailing What! review of e-mails received. Both days actually dipped slightly in popularity last year compared with 2013, when they also led e-mail blasts, but that might be attributed in part to the mid-term elections, which spiked weekend fundraising e-mails. A recent eMarketing & Commerce (eM+C) article detailed the findings of WMW! on e-mail delivery popularity by day and category. No matter the day of the week, the leading e-mail senders are Consumer Catalogs, Retail Traffic Builders and Special Interest Magazines per the WMW! categories. If you want to dodge the Tuesday and Thursday crowd, you can e-mail Wednesday, the third most popular day at 16.7% of 2014 weekly e-mails, or send your message on Monday, fourth place at 15.9% of e-mail. For more detail by day and category, go to http://www.emarketingandcommerce.com/article/more-emails-arrive-tuesdays-thursdays/1
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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