Mobile Seen As 3rd Largest Ad Spend by 2017

Here's another wake-up call for marketers who have failed to prioritize mobile strategy. Mobile ad spending is on a path to outpace radio, magazine, outdoor, and newspaper spending by 2017, becoming the world’s third-largest medium after television and desktop, according to a MarketingProf's report on projections from ZenithOptimedia. Global spending on mobile ads, estimated at $29.8 billion for 2014, is projected to rise to $89.5 billion by 2017, accounting for 44% of Internet ad dollars and 15% of all advertising expenditures. While television will stay the largest medium in terms of spending, its share will drop as digital channels keep growing. Mobile Internet is seen as the driving force of global ad spending growth between 2014 and 2017, contributing $59.7 billion in additional dollars, compared with television's $10.9 billion growth and $9.6 billion from desktop Internet, according to the ZenithOptimedia forecast. For details, read the story at http://www.marketingprofs.com/charts/2015/28603/ad-spend-forecast-mobile-to-overtake-print-radio-and-outdoor-by-2017