While many digital marketers are focused on the upcoming holiday frenzy, at least one online marketing guru is already looking ahead to next year's challenges. A recent Forbes magazine post by Jayson DeMers, an online marketing consultant, suggests preparing for these seven top online marketing trends in 2016: 1) videos will increase their ad dominance now that Google, already involved via YouTube, is adding video ads to search results for 2016; 2) watch for an explosion of dedicated apps that boost reach beyond mobile-optimized web pages; 3) the crowning of mobile as a digital marketing power is assured now that mobile traffic overtook Google's desktop traffic and Google unveiled its mobile-favored search algorithm; 4) look for a new kind of online optimizing to take advantage of popular digital assistants like Siri; 5) the launch of more virtual reality devices next year portends the arrival of a new advertising medium; 6) emergence of more wearable smart devices, in the footsteps of Apple Watch, will help wearable technology gain traction as a marketing application; 7) and now the bad news--expect a continued rise in online ad prices. DeMers' crystal ball may not be on target for all 2016 trends. Online marketers probably have time to prepare for VR, digital assistants and wearable technology, but failing to plan for the impact of video, mobile and pricing is less wise. For the full post, go to http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/
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