E-mail marketers are always looking for the magic subect line words to inspire opens. It turns out that a simple "thank you" has that engagement power, per a recent study from Adestra shared by Ragan's PR Daily. E-mails with "thank you" in the subject line have the highest above-average engagement levels (+62%), according to the Adestra study of 3 billion e-mail attempts by 125,000 global campaigns conducted by organizations in four industries (retail/B2C, conferences/events, media/publishing, and B2B). The open-sesame power of "thank you" may be because many automated, transactional messages include the phrase, such as e-mail receipts sent by brands after customers complete online purchases. But, at the other end of the specturm, other often-used subject line words hurt engagement levels, apparently by making the e-mail read sound like work, with the worst-performing words including "journal" (-50%), "forecast" (-47%), "training" (-47%), "whitepaper" (-40%), and "learn" (-36%). More engaging for e-mail recipients were words that suggest timeliness, such as "bulletin" (+32%), "breaking" (+27%), and "order today" (+27%). For the full story: http://www.prdaily.com/Main/Articles/Study_These_words_will_make_or_break_your_subject_19472.aspx
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