Research shows that millennials respond well to direct mail--but not necessarily to their father's style of direct mail. Summer Gould of Target Marketing magazine recently listed five traits to incorporate in direct mail creative to enhance its appeal to the millennial mindset. Authentic: The first rule is to strive for authenticity in messaging and imagery, keeping it in sync with the brand with a stress on consistency and transparency. Accessible: Make sure your company is accessible by providing multiple ways to respond, especially digitally and via mobile. Human: Keep it human and seek connection with personalized, emotional messaging. Also humanize the brand by highlighting real employees and user-generated content. Socially Aware: Showcase your company as socially aware, linking with charities and causes relevant to the brand. Tech Savvy: Make sure you include digital and mobile technology in printed pieces, going beyond QR codes to the more powerful Near Field Communication (NFC), Augmented Reality (AR), video and more. For the full article, read http://www.targetmarketingmag.com/post/direct-mail-marketing-millennials-5-tips/
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